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原文摘要：Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app." This experimental view will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. These tests are driven by Facebook observing that "video is where conversations are happening, co … Read the full story at The Verge.

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<img alt="An illustration showing the Facebook logo on a blue background" data-caption="" data-portal-copyright="Illustration by Nick Barclay / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STK040_VRG_Illo_N_Barclay_6_facebook.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app."</p>
<p class="wp-block-paragraph">This experimental view will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. These tests are driven by Facebook observing that "video is where conversations are happening, co …</p>
<p><a href="https://www.theverge.com/tech/970504/facebook-video-experience-testing-tiktok-updates">Read the full story at The Verge.</a></p>